If you run a small business, you probably have a lot of competition and perhaps you are looking for ways to get an edge over your rivals, in which case, you have come to the right place. We live in a digital world, which means that businesses should be striving to generate a strong digital footprint, and with that in mind, here are some of the top digital marketing strategies that small businesses are using in 2025.
Search Engine Optimisation
SEO is very much in demand, as millions of online consumers source services and products using Google’s search engine, which can bring you a large volume of web traffic, if your site is well-ranked by Google. You can check your company’s Google ranking by simply typing relevant keywords into Google’s search engine and hitting the search button. Ideally, you want to be on the first page of search results, anything less and you won’t get much traffic from Google. A top-rated SEO agency can put you on page 1 in 3 months or less, plus you will need ongoing SEO work to retain that coveted page 1 spot.
Facebook marketing
Facebook is the largest social media giant, with many millions of users worldwide and every business should be generating a large following with the number 1 social media platform. If you don’t have the time to work on your social media pages, contact the experts at https://kingkong.co/au/facebook-advertising-agency/ and get the very best results from your Facebook marketing. Regardless of the type of business you run, Facebook offers unlimited potential, especially if you use an award-winning social media marketing team.
Google Ads
This is the biggest Pay Per Click platform and one that is very popular with Australian businesses; for best results, engage the services of a leading PPC agency, as they have a wealth of hands-on experience in creating and managing winning PPC campaigns. This is a performance-based sector and an agency is only as good as its results; when you are looking for a good PPC agency, check out their client list and if you see a few household names, this is a good sign. This involves real-time bidding for prime spots, which can be a complex process that is best left to a leading PPC agency, an organisation that knows what they are doing.
Link-building
Links are an important aspect of good online marketing and there are many strategies to add links, including outreach blogging that involves posting blogs on top blogging sites. The articles contain inbound links to the client’s landing page, which drives traffic.
To summarise, there are numerous digital marketing strategies that small businesses use to drive traffic to their digital platforms and if you make contact with a leading Australian digital marketing agency, they are able to put your business firmly on the map.
